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It’s Good to be a Team Owner in SailGP These Days

Just a quarter of the way into its fifth season, SailGP is close to fulfilling the long-term, commercially sustainable business model that Larry Ellison and Russell Coutts envisioned when they announced the global league in 2018.

Image © Jon Buckle for SailGP

As SailGP’s popularity grows, valuations are increasing seemingly as fast as the foiling catamarans zip across the waves.

New sponsors and investors are stepping up. Rolex jumped from Formula One to become SailGP’s title sponsor. Soccer star Kylian Mbappé has bought what’s described as a significant stake in the French team.

Image © Felix Diemer for SailGP

A handful of other ownership deals are in the works, and word on the docks is that Jimmy Spithill is close to finalizing an ownership group for Red Bull Italy, which debuted this season.

As SailGP becomes the premier event on the yachting calendar, its teams are building for the long haul, as opposed to the America’s Cup, where big-name syndicates come and go.

The perks are pretty good, too.

Take NorthStar Canada owner Dr. Greg Bailey. His team isn’t one of the profitable ones, yet, but if skipper Giles Scott keeps the team near the top of the season standings, that could be changing.

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