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It’s Good to be a Team Owner in SailGP These Days

Just a quarter of the way into its fifth season, SailGP is close to fulfilling the long-term, commercially sustainable business model that Larry Ellison and Russell Coutts envisioned when they announced the global league in 2018. Bernie Wilson finds out more.

Image © Jon Buckle for SailGP

As SailGP’s popularity grows, valuations are increasing seemingly as fast as the foiling catamarans zip across the waves.

New sponsors and investors are stepping up. Rolex jumped from Formula One to become SailGP’s title sponsor. Soccer star Kylian Mbappé has bought what’s described as a significant stake in the French team.

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