The organisation says the plans laid out in the ‘SailGP 2030’ strategy document are the roadmap to SailGP becoming one of the world's leading sports and entertainment properties by the end of the decade.
Currently featuring 13 national teams racing across 13 events, the league plans to expand both the number of teams on the start line and the number of annual events in repeat host cities by 2030.
"Our first five years were about building strong foundations, creating an exceptional, fan-centric sporting product, testing what works and learning,” said SailGP CEO Russell Coutts.
"Now we move into a different phase, one that's defined by audience growth, consistency and scale. We have a product that can stand shoulder to shoulder with the world's leading sports championships in terms of its appeal as a sports and entertainment property, and the next five years are about making sure the world's sports fans, cities and brands know it."
According to the announcement, a cumulative 215 million dedicated broadcast viewers watched SailGP's 2025 season.
By 2030, Coutts is aiming to attract more than 30 million viewers per event. His plan to deliver on this is centred on increasing awareness in established markets and expanding into new territories like China, Japan, India, Mexico and South Korea.
According to SailGP Managing Director Andrew Thompson, what is not going to change is the league’s commitment to delivering high-adrenaline stadium racing at venues around the world.
"SailGP 2030 builds on the principles that have defined SailGP from the outset,” Thompson said. “Close-to-shore stadium racing in iconic global destinations, world-leading technology and a commitment to pushing the boundaries of sport and entertainment.
